Sexual Health Scotland
The Scottish Government recently launched a new campaign to raise awareness of the role respect, confidence and talking has in helping achieve a positive relationship and healthy sex life.
The campaign has been designed to encourage people in early relationships to talk about and listen to each others wants and feelings, positioning mutual respect of sexual health and wellbeing as the norm.
Research has highlighted that although people have an understanding of what healthy sexual attitudes are, their good intentions aren't always applied to their sexual behaviour. This could be due to a range of factors, such as alcohol, self-esteem issues, or expectations of a partner.
Although people may appear to be outwardly confident when it comes to sex, we need to equip them with the inner confidence to push against partner, peer and societal pressures to get what they really want from their relationship.
What do we want to achieve?
We want to prompt people to think about their sexual health and wellbeing, We want people to feel confident in the choices they make about their sex life, and feel comfortable expressing what's on their mind when speaking to their partner.
The long-term aim is to achieve a culture shift which results in the reduction of risks being taken within sexual relationships and impacts on the levels of STIs and unplanned pregnancies in Scotland.
Who are we talking to?
We're targeting people in their twenties and thirties who are in the early stages of a relationship. We know that this is the period where people are most likely to take risks with their sexual health, as they build up trust with their partner and start having sex, or stop using protection.
Research undertaken with this audience shows that although they appear sexually confident, inside they may have many questions about sex which they genuinely want to raise with their partner.
Through the awareness campaign, we want to help them make this happen.
What do we want to say?
- Healthy relationships start with having the confidence to say what you both want from each other
- If you leave your thoughts and worries unspoken, they could start to get in the way of your relationship
- Advice on straight talking, sex and relationships is available at www.sexualhealthscotland.co.uk
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